BRANDING

Martha Stewart Signature®
by Bernhardt®

This collection created a huge splash in the furniture and consumer home furnishings world. It was developed as a result of the melding of collaborative design teams at Bernhardt Furniture and Martha Stewart Omnimedia, including Martha Stewart, herself.

LeAnna has been fortunate to have been a part of some of the largest and most influential home furnishings licensed partnerships in the industry, including the Martha Stewart Furniture by Bernhardt.

Marketing materials produced included:
- Extensive product literature such as catalogs and consumer take home sheets
- Beautiful product photography utilized in all support materials at both the national and local retail level
- Interior and exterior store signs and banners
- Product informational hang tags
- Radio commercials
- Press releases
- National print advertising
- Webste
- Product placement on The Martha Stewart Show
– Product brand Identification - Upholstery seat deck labels & metal drawer plates for wood case products
- Retail showroon display floorplans and accessory suggestions